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Hi,👋
I'm
 Anson Lee

Welcome! Feel free to explore and learn more about what I do 😊

AI Writer

@Campaign Monitor

Revolutionising Email Marketing through Generative AI

Sign-up 

@Campaign Monitor

From Click to Convert: Transforming a Sign-Up Page with UX principles

Cancellation Flow

@Zookal

Tackling Customer Churning with Product Psychology and Research

More of my work

How It All Started

"I’ve always been a creative person, so I thought Architecture would be the perfect career path for me. However, while studying Architecture at university, I realised that Architecture was not sparking joy in my life. It wasn’t fulfilling me and I struggled to convert my design ideas and concepts into physical forms and structures. I loved the initial ideating, conceptualising and problem solving but didn’t feel very creative when designing in the built environment. Thankfully, I discovered UX/UI. It was love at first sight. The digital space combined all of my favourite aspects of design and allowed me to be even more creative with my ideas.

I still enjoy architecture, but I see it more as an art that I admire. However, looking back, I’ve been building delightful, human-centred experiences in my Architecture projects the whole time! I was always focusing on how the users would interact with the space and based my designs on user research and psychology.😊


Since working in the world of UX/UI, I've realised that technology is a very powerful tool which enables me to reach out and impact the lives of many users with my designs. I thrive on challenges and the feeling of fulfilment whenever I share my ideas and creativity with others."
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Featured work

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